Community
Free resources, tools, and knowledge for Chicago small businesses. No catch, no upsell. The businesses around here do better when they all know the basics.
Resources
Google Business Profile setup guide
Step-by-step walkthrough for claiming, verifying, and optimizing your Google Business Profile. The single highest-leverage thing a local business can do online.
What to put on each page of your site
A plain-language breakdown of what belongs on your home, services, about, and contact pages — and what does not.
Domain and hosting: what you actually need
How to pick a domain name, where to register it, and what kind of hosting a five-page site requires. No affiliate links.
Is your site working? A five-minute check
A checklist you can run yourself: does the contact form land, does Google see your pages, does the site load on a phone. Five minutes, no tools required.
Photos that help and photos that hurt
Which images make a small business site look credible, which ones make it look like a template, and where to get good ones for free.
Reading your traffic without the jargon
What the three numbers that matter actually are, where to find them, and what to do about them. No dashboards, no certifications.
Need a site built?
Five pages, live in two weeks, from $500. Same people who write these guides.